RiT Tech welcomes David Guedes as Executive Regional Business Development Director for Europe

As RiT Tech continues to expand globally, we are pleased to announce the appointment of David Guedes as Executive Regional Business Development Director - a strategic move that aligns with our commitment to growth and boosts our go-to-market team across EMEA and the US.

A well respected expert, David brings over two decades of experience in technical solution development and strategic sales within the data center environment. Throughout his career, David has gained a credible understanding of the operational, commercial and sustainability priorities that are shaping the future of data center infrastructure and operations management.

“Joining RiT Tech is an exciting next step. The direction of the company perfectly aligns where I see the industry heading,” said David. “There is a real need for products and platforms that go beyond infrastructure monitoring. It is clear the future is universal and intelligent infrastructure management (UIIM). Operators are looking for tools that bring together observability, automation and operational control in one place.”

An electrical engineer by background, David has led go-to-market strategies for both startups and multinationals. He co-founded the Portuguese Data Centre Association and was named one of the top 100 UK Sales Directors. 

“What stood out to me at RiT Tech was not just the product, XpedITe, it was the team and the mindset,” he added. “There is a culture of collaboration and long-term thinking here, which is rare. UIIM is a philosophy that helps clients move from reactive management to intelligent operations.”

David sees significant opportunity in helping organisations address the complexities of hybrid and multi-cloud infrastructure, meet growing sustainability targets, and adopt intelligent automation. With regulation and scale becoming more complex, his focus will be on helping clients gain visibility, control and confidence across their infrastructure environments. 

Assaf Skolnik, CEO of RiT Tech, commented:

“David’s appointment is a significant milestone for RiT Tech in Europe. He brings a rare combination of deep technical understanding, strategic commercial leadership, and industry credibility. As data center environments become more complex and more regulated, our customers need clarity, intelligence, and confidence in how they operate their infrastructure. David will play a key role in helping our customers realise the full value of the XpedITe platform and advance their journey toward truly intelligent infrastructure.”

David’s appointment supports RiT Tech’s ongoing mission to enduring digital infrastructure that thinks ahead, creating value through operational agility, intelligent automation and regulatory alignment.