As RiT Tech continues to expand globally, we are pleased to announce the appointment of David Guedes as Executive Regional Business Development Director - a strategic move that aligns with our commitment to growth and boosts our go-to-market team across EMEA and the US. A well respected expert, David brings over two decades of experience in technical solution development and strategic sales within the data center environment. Throughout his career, David has gained a credible understanding of the operational, commercial and sustainability priorities that are shaping the future of data center infrastructure and operations management. “Joining RiT Tech is an exciting next step. The direction of the company perfectly aligns where I see the industry heading,” said David. “There is a real need for products and platforms that go beyond infrastructure monitoring. It is clear the future is universal and intelligent infrastructure management (UIIM). Operators are looking for tools that bring together observability, automation and operational control in one place.” An electrical engineer by background, David has led go-to-market strategies for both startups and multinationals. He co-founded the Portuguese Data Centre Association and was named one of the top 100 UK Sales Directors. “What stood out to me at RiT Tech was not just the product, XpedITe, it was the team and the mindset,” he added. “There is a culture of collaboration and long-term thinking here, which is rare. UIIM is a philosophy that helps clients move from reactive management to intelligent operations.” David sees significant opportunity in helping organisations address the complexities of hybrid and multi-cloud infrastructure, meet growing sustainability targets, and adopt intelligent automation. With regulation and scale becoming more complex, his focus will be on helping clients gain visibility, control and confidence across their infrastructure environments. Assaf Skolnik, CEO of RiT Tech, commented: “David’s appointment is a significant milestone for RiT Tech in Europe. He brings a rare combination of deep technical understanding, strategic commercial leadership, and industry credibility. As data center environments become more complex and more regulated, our customers need clarity, intelligence, and confidence in how they operate their infrastructure. David will play a key role in helping our customers realise the full value of the XpedITe platform and advance their journey toward truly intelligent infrastructure.” David’s appointment supports RiT Tech’s ongoing mission to enduring digital infrastructure that thinks ahead, creating value through operational agility, intelligent automation and regulatory alignment.

An organization referred to here as GlobalFinance, a leading force in the financial sector, faced a persistent operational gap due to limited, real-time visibility into its data center environment. Without granular insight into power usage and environmental conditions, operational teams faced major risk planning, capacity forecasting, and incident resolution constraints. It became clear that closing this gap would greatly reduce risk, improve efficiency, and maintain a competitive edge, particularly in an industry where uptime and compliance are non-negotiable. As detailed in our latest white paper , RiT Tech partnered with Equinix to implement XpedITe TenantBridge—part of our Universal Intelligent Infrastructure Management (UIIM) framework that unifies operational data from colocation providers and their tenants. This was installed at one of GlobalFinance’s U.S.-based Greenfield facilities. This marks a major step forward in operational oversight for the financial sector and opens the door to significant efficiency gains, from reduced downtime to tighter control over capacity-related costs. What makes this integration a step-change in financial-sector data center management? The consolidated, real-time view of power, cooling, and environmental metrics that TenantBridge provides allows for automated alerts on excess energy use and supports far more proactive planning for demand peaks. By consolidating all data center metrics into one platform, operators can better respond to potential issues such as temperature spikes or unusual power draws, enabling engineers to resolve problems long before they escalate. This frees teams to focus on more proactive measures that further minimize downtime and speed up incident resolution. This unified view also empowers GlobalFinance to manage capacity with exceptional accuracy, avoiding overage charges and keeping usage within contractual limits, all without the need for direct power meters. That continuous visualization of real-time consumption data alongside detailed capacity reports and precise environmental and power logs also provides audit-ready records that adhere to tough financial-sector reporting requirements. Collectively, this provides an excellent foundation for far more cost-effective and compliant operations. Want to learn more about our groundbreaking GlobalFinance deployment?  See our latest white paper for more details about our GlobalFinance deployment, including technical implementation insights and measured outcomes.